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Big Moments, Bigger Metrics 💪

You pour your heart into an event. But once the dust settles and the confetti’s swept away, you’re left asking: Did it actually deliver? 

You can throw an event that looks perfect on the surface; great speakers, amazing venue, flawless schedule. But if you’re not tracking the right metrics, how do you know if it truly hit the mark? How do you measure what worked, what didn’t, and whether all that hard work paid off?

In this edition we’re diving deep into smarter ways to measure your event ROI. Forget just counting heads or ticket sales, those are basic. We’re talking about the metrics that tell you how your audience really engaged, how your event contributed to your brand, and whether it delivered on your goals. It’s about understanding the real impact of your event.

Here’s the best part, measuring success doesn’t have to be a manual, time-consuming process. With the right tech and tools, you can track these metrics in real-time, make data-driven decisions on the fly, and get valuable insights for your next event.

If you're tired of guessing how well your events are actually performing it’s time to start measuring what truly counts.

Let’s dive in!

Mike (CEO & Founder)

Read time: 9 minutes

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In case you missed it!

Before exploring our latest blog, be sure to have a look at last month's newsletter to stay up-to-date with the latest knowledge and tools to elevate your event game.

Four Tips for Improving Event ROI ⬆️

ROI is a great way to ensure you’re getting value out of your events and can help you make smarter decisions in the future.

Measuring ROI can help event planners determine if the event was worth the resources spent on it. With these metrics, event planners can also see if the event hit its targets, whether it’s making more money, growing brand awareness, or generating leads.

Key metrics for measuring event ROI

To accurately measure event ROI, keep track of metrics across several categories: attendance, revenue, lead generation, engagement, attendee satisfaction, brand exposure, and cost efficiency. These metrics offer a broad view of your event's performance and highlight its overall value.

Which factors having the biggest impact

Several factors influence event ROI, including effective marketing to boost attendance, securing sponsorships to increase revenue, delivering high-quality event content for attendee engagement, utilising event management technology, and providing valuable networking opportunities. By focusing on these areas, event organisers can improve attendee satisfaction and ultimately increase their event's return on investment.

4 Tips for Improving Event ROI

A well-planned event has a higher chance of success. Starting early allows you to secure the best venues, speakers, vendors and more.

1. Start planning early - Planning events well in advance increases the likelihood of success by enabling you to secure the best venues, speakers, and vendors. Additionally, early planning allows for the development of an effective marketing strategy and the opportunity to secure high-value sponsorships.

2. Leverage technology - Modern event management tools streamline operations and offer valuable data for ROI tracking. Platforms like Flock enhance efficiency by automating registrations, ticketing, and attendee communication, tracking engagement through event apps, and generating real-time reports on key metrics.

3. Maximise engagement - Attendee engagement is key to a valuable event, and this can be achieved through interactive sessions, gamification, and networking opportunities. These elements encourage participation and connection among attendees.

4. Improve post-event follow-ups - Following up with attendees after an event is crucial for maximizing ROI. This can be achieved by sending thank-you emails with recap content, utilising and analysing post-event surveys, and gathering feedback through social media platforms.

Measuring ROI requires the right strategies, tools, and insights. With Flock’s all-in-one event management platform, you can seamlessly track key ROI metrics, streamline operations, and maximise your event’s value all in one place.

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Read time: 5 minutes

Highlights from the Flock Frontlines

April was packed with exciting moments for the Flock team, both near and far. We exhibited at WTM Africa in Cape Town, connected with global pros at the Salesforce Agentforce Tour in Prague, London, and Copenhagen, and supported the Salesforce Service Summit in Madrid.

We were also part of the Aroma Comfort product launch, bringing smooth check-ins and engagement to the table. Plus, our very own Mike took the (virtual) stage for PROpulsion, sharing insights on innovation in the events space. Whether live, hybrid or online, it’s been a month of powerful presence and even stronger partnerships.

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