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What’s Hot in Events for 2025? 🤔

A new year brings fresh opportunities, bold ideas, and exciting innovations in the events industry. But one thing remains constant—the power of human connection. As we step into 2025, I want to take a moment to thank you—our incredible community of event professionals, partners, and innovators. Your passion and creativity continue to drive this industry forward, and we’re honoured to be part of your journey.

This year, event technology is evolving faster than ever, with AI-driven personalisation, immersive experiences, and data-driven engagement shaping the future. To help you stay ahead, we’ve put together The Essential Tech Guide for 2025—a free resource packed with insights on the latest tools and trends that will define events this year.

In this issue, we explore six key trends that will transform how we plan and deliver events. Whether you’re looking to enhance attendee experiences or streamline operations, these insights will help you navigate the year with confidence. Looking forward to your feedback and another year of innovation, collaboration, and meaningful connections!

Mike (CEO & Founder)

Read time: 5 minutes

New Resource 📘

The Essential Tech Guide for 2025: FREE Downloadable Resource

Our latest eBook is your go-to resource for staying on top of the most important trends, tools, and innovations that are set to reshape the way we plan and execute events. Download below 👇

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In case you missed it!

Before exploring our latest blog, be sure to have a look at last month's newsletter to stay up-to-date with the latest knowledge and tools to elevate your event game.

Six Top Event Trends in 2025 🥂

From immersive technology and AI-driven engagement to sustainability and data-driven personalisation, here’s a look at the key trends shaping events in 2025.

1. Micro events for game-changing engagement

These smaller-scale events often leverage hybrid or virtual tools to maximise reach while maintaining an exclusive and tailored experience​​.

2. AI and automation for seamless experiences

AI will play a larger role in 2025 event planning, enhancing everything from marketing and logistics to on-site attendee engagement.

3. Data-driven personalisation

Data-driven insights are not new, but in 2025, they will reach new levels of sophistication, providing event organisers with the tools to deliver highly tailored experiences.

4. Sustainable events as the new norm

Sustainability will be more than a trend in 2025, it will be an expectation. With growing environmental awareness, event planners will prioritise sustainable practices, from reducing waste and carbon emissions to selecting eco-friendly venues and materials.

5. Content-driven community building

This year, events will move beyond being one-off experiences, focusing more on year-round community building. Planners can foster continuous engagement by creating content that resonates with attendees.

6. Advanced gamification to drive interaction

Gamification will be a major trend in 2025, adding elements of fun and engagement to events. Event planners will use game mechanics like point scoring, rewards, and leaderboards to incentivise interaction and participation.

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