WhatsApp For Events

Author

Flock Events
February 12, 2026

During events, emails pile up and event portals get forgotten. Important updates get missed. Then your team spends the entire event answering the same questions over and over again.

That’s exactly why we’ve built WhatsApp for Events. Because when you communicate with attendees where they already are, everything changes.

How It Worked In The Real World : AI Expo South Africa 2025

At AI Expo South Africa 2025, WhatsApp was integrated as part of the attendee experience, supporting the official Event App which remained the primary hub for content and engagement.

Rather than relying only on traditional channels, attendees could:
- Receive updates instantly
- Ask questions in real time
- Access event information through a simple WhatsApp chat

The Event App remained the go to platform for schedules, content and structured engagement, while WhatsApp enhanced accessibility and responsiveness throughout the event.

Rich Media That Actually Gets Opened

Using WhatsApp we shared videos, PDFs, voice notes and Important announcements.

Instead of sending links that go unopened, content was delivered in a format attendees were already comfortable engaging with.

A Truly Multilingual Experience

One of the most powerful features used during the event was multilingual support.

Attendees could interact in different languages and receive responses instantly. This made the experience more inclusive and accessible, especially for a diverse audience.

For global and multi-regional events, this capability becomes a major advantage.

The Real Game-Changer: The WhatsApp AI Agent

To take pressure off the onsite team, we deployed a WhatsApp AI Agent that handled attendee queries in real time.

  • Attendees could ask for the programme, speaker information, directions, documents, floor plans, and FAQs, all through a simple WhatsApp chat.

  • The agent responded instantly, shared PDFs and media, supported multiple languages, and stayed available throughout the event.

This meant fewer support queues, fewer repetitive questions, and a smoother experience for everyone involved. 

Thinking about Your Next Event?

If you’re running an event and want your attendees to actually see your messages, engage in real time, and feel supported throughout the experience, WhatsApp for Events is worth considering.

It’s simple, effective, and proven to work at scale. Reply to this email or get in touch with our team to see how it could work for your next event.

Special Offer: Book a demo before 29 February 2026 and get 20% OFF your first 3 months on any package. Click on the voucher below to claim it!