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Why Post-Event Marketing Is Essential for Event Success
Putting together a successful event can be a daunting challenge, but your job isn't done once the last guest has left. Post-event management is just as important as the event itself, and neglecting it can be disastrous for your future events. The infographic below presents some pointers on how to establish lasting connections with your attendees after the event.

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Ensure that you have the right strategies in your event toolkit šØ
To build a successful eventing toolkit, event professionals need to stay informed and up-to-date on the latest developments and best practices in the industry. This includes staying informed on emerging technologies, understanding the latest trends and changes in consumer behavior, and keeping abreast of new regulations and compliance standards.
By providing valuable insights and analysis on these topics, this newsletter aims to help event professionals build their own successful eventing toolkit.
Hereās to creating meaningful connections.
- Team Flock
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In case you missed it!
Before exploring our latest blogs, be sure to have a look at last month's newsletter, where we shared valuable tips and tricks to help you master the art of event reporting.
The Biggest Challenges Facing the Events Industry

The eventing industry locally and worldwide has seen more than its fair share of ups and downs over the last two to three years. The overarching challenge of navigating our ānew world orderā has left a residual impact on eventing as we know it.
Even with most events getting back into the swing of in-person formats, no one can deny that eventing looks different these days - and will likely look different for good. This new era has come with new hurdles that we must respond to and overcome: āadapt or dieā, as the saying goes.
Why Post-Event Marketing Is Essential for Event Success

Putting together a successful event can be a daunting challenge, but your job isn't done once the last guest has left. Post-event management is just as important as the event itself, and neglecting it can be disastrous for your future events.
The infographic below presents some pointers on how to establish lasting connections with your attendees after the event.
Your Onsite Event Success Team

Need a simple, streamlined, stress-free way to manage attendees at your next event? Flock has got you covered! Our onsite Success Team is passionate about supporting event planners with powerful tech-based eventing solutions. š¤
Self Check-In
Guest Management
Contactless Check-ins
Badge Printing and scanning
Ticketing
Meetings Africa 2023 Brings Africaās Eventing Industry Together

For 17 consecutive years, the Meetings Africa Business Events Trade Show has become known as one of the most powerful platforms driving market access for African Business Events Products. Owned and powered by South African Tourism, the vision of this annual event is to support the growth of our local and continental business events industry, and ultimately contribute to Africaās overall economic growth.
With the support of some of Flockās top eventing products, we were able to help the Meetings Africa team deliver an expectational, memorable event experience for their attendees.
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