Powered by

Why Event Planners Need Smart Tools

It's that time of year when we're wrapping up one event calendar while already planning the next.

And if there's one thing event teams could always use more of, it's time.

I've seen how much energy goes into the little things behind an event. Managing guest lists, keeping attendees informed, sorting out seating arrangements and making sure everyone has the information they need.

Individually, these tasks might seem small, but together they can take up a surprising amount of your day.

That's why I'm always interested in finding smarter ways to manage them. The right tools can take a lot of that work off your plate, giving you more time to focus on creating an experience people genuinely enjoy.

In this issue, we're sharing some of the latest updates we've been working on at Flock, along with a free planning resource to help you get a head start on your 2027 events.

Let's dive in!

- Mike (CEO & Founder)

Read time: 5 minutes

💌

In case you missed it!

Before exploring our latest blog, be sure to have a look at last month's newsletter to stay up-to-date with the latest knowledge and tools to elevate your event game.

Your 2026 events might still be wrapping up, but 2027 is already filling the calendar.

Our latest eBook covers the four shifts every organiser needs to get right, whether you’re running a 50-guest seminar or a 3,000-delegate conference:

👉 Attendee experience.

👉 Data and measurement.

👉 Automation and tech.

👉 Onsite management

It also includes a step-by-step planning checklist to keep you on track from now until your post-event report.

Download it for free! 

Key Platform Updates to Make Events Smoother

1. Seat your entire list without a spreadsheet

No more copying names across from another file or having seven versions of your spreadsheet sitting in someone’s inbox.

With our seating platform, you can:

• Create and manage tables for each event.

• Assign attendees to specific tables and view every allocation at a glance.

• Search any attendee and see their table instantly.

• And so much more!

2. Turn attendees into your content team with Event Feed

Event Feed is an interactive space inside your event app where attendees can share photos, videos, and comments as the day unfolds.

Everything lands in one central feed that the whole room can see.

3. Every answer on one page

The improved Flock Event Pages give attendees one place to find it all.

Build from responsive templates that work properly on desktop, tablet and mobile.

Then pick a layout that suits your event type, then organise everything into tabbed sections so nobody has to scroll to find what they need.

4. Reach attendees even when they’re offline

Flock now lets you send text messages to attendees for quick updates and reminders. This includes:

• Last-minute venue or programme changes.

• Operational announcements.

• Targeted messages to specific audience groups.

Want to learn more about our four key platform updates? Read our full blog!

↪️

Spread the knowledge!

Hit forward and share Event Pulse with someone who could benefit from cutting-edge event planning insights and tools.