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Why You Should Choose An Event App Over Traditional Planning Tools
How event planning apps can help turn chaos into clarity, making each event an experience to remember.

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Event Planning Apps Have Changed The Game 📱
You can have the perfect venue, stellar speakers, and stunning visuals.
But if your attendees are confused, disconnected, or constantly asking “What’s next?” your event won’t hit the mark.
That’s why event apps have changed the game.
No more juggling printouts and five different WhatsApp groups.
Today’s best events are powered by platforms that keep everyone informed, engaged, and connected- before, during, and after the big day.
In this issue, we’re unpacking why event apps aren’t just "nice-to-have". They’re mission-critical.
From real-time updates to in-app networking, we’re showing you how the right tech can make your next event smoother, smarter, and more memorable.
Let’s get into it.
Mike (CEO & Founder)
Read time: 9 minutes
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In case you missed it!
Before exploring our latest blog, be sure to have a look at last month's newsletter to stay up-to-date with the latest knowledge and tools to elevate your event game.

Why You Should Choose An Event App Over Traditional Planning Tools 💻
Event planning was once a chaotic endeavour, much like conducting an uncoordinated orchestra.
However, event planning apps now offer a harmonious solution, streamlining communication and boosting engagement to transform events into memorable experiences.

What Event Planning Looked Like Before Apps
Before event apps, organisers grappled with scattered communication across various tools, leading to a reactive approach and hindering the creation of memorable experiences. This meant constant firefighting instead of focusing on impactful event delivery.
How Event Planning Apps Have Changed The Game
Event planning apps centralise all event information, offering effortless access for both organisers and attendees, and provide real-time updates to keep everyone instantly informed of changes.
Beyond information, they smooth out communication and networking with in-app messaging and live polls, boosting attendee engagement through interactive features. These apps also seamlessly support hybrid and virtual event formats, ensuring participation and networking regardless of location.
Unmatched Event Planning App Features
Event planning apps feature interactive elements like live polls, Q&A sessions, and surveys to boost attendee participation. They also facilitate effortless contact sharing through app profile scans, eliminating the need for physical business cards.
Additionally, real-time session and speaker ratings offer valuable insights for organisers, aiding in the continuous improvement of current and future events.

Real-World Success Story: Africa’s Travel Indaba
Africa's Travel Indaba, a large-scale event with thousands of delegates and hundreds of exhibitors, previously faced significant logistical hurdles.
Our event app revolutionised the experience by enabling attendees to build personalised schedules, navigate the venue easily, and receive real-time updates on programme changes and networking opportunities.
For organisers, the app provided complete control through instant communication and live insights into popular content and buzzing exhibition booths. This transformation led to attendees describing the event as "seamless, engaging, and stress-free," highlighting the impact of intelligent event technology
More On This
Read time: 5 minutes

Our Mobile Event App - Trusted by 600+ clients in 36 countries
Our mobile event app delivers smooth and engaging events from the palm of your hand. .
🌍 Our mobile event platform enables you to manage your event from anywhere in the world
⏱️ Benefit from real-time event info within one easy platform
👩🏽💼 Keep attendees updated and engaged
📲 Use our simple event management tools to enjoy seamless integrations
📈 Deliver ROI for attendees and sponsors
Unlock Your Event Planning Superpower with Our New eBook - Available Next Month! 🌟
Every event planner faces unique challenges, from audience engagement to marketing, which is why we've created something special for you. Introducing "Custom GPTs for Event Planners", an eBook filled with GPT-powered tools to streamline and elevate your event planning process.
Here’s a taste of what’s to come:
Meet your new head of event marketing, Henry the Hype Chief. 📢

Henry acts as your marketing and promotion expert for events.
He’ll help you craft brand-aligned messaging, campaign strategies, and audience engagement plans that drive registrations, ticket sales, and sponsor visibility.
Influenced by Seth Godin for brand storytelling, Neil Patel for tactical growth, and Alex Hormozi for high-converting offer design, Henry will be able to:
Tell you what the best way is to position your event to attract the right audience. 👥
Recommend effective ways to promote your event across different channels effectively 💻
Help you write a campaign that builds excitement from announcement to last call. ✍️
And much more. 👏
And he’s only one of the GPTs we’ve equipped to join your team!
Keep your eye on our social media profiles and your inbox.
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